The MLC Power Hour and Power Up packages have proudly served the small businesses in Calgary, and beyond, that have been seeking small bites of communications guidance to help them spread their wings.

47 seconds. That’s how long you have to capture the attention of someone and encourage them to keep reading.

For a lot of businesses, they have built a communications strategy solely around the use of social media. But whether you’re running a small upstart or a large company, communicating with your community directly through e-newsletters on a regular basis is a communications tool you shouldn’t ignore.

Having a clear plan with actionable steps will help you ensure you’re elevating your brand’s experience with words that jump off the page and draws your target audience in as much as the photos next to them.

Throughout the first month of this year, key messages, social media posts, and media outreach elevated the reach of this charity organization’s programming with MLC’s targeted communications tactical plan culminating in a successful launch on January 24.

Imagery is one of the most important aspects of marketing. A successful social or blog post is often one paired with an image that not only captures the essence of its content, but takes ownership of it.